FocusOn:
Social Marketing
A Virtual Event
January 17, 2017
Don’t miss FocusOn: Social Media, Digital Summit’s virtual event. This exciting four-session event kicks off with our keynote speaker Gary Vaynerchuk who will answer some of the more pertinent questions on the minds of digital marketers, and what to expect in 2017. Plus, our three other sessions will provide you with details on how to target your customers on social media, how to repurpose your content for different social platforms and why Snapchat is an important social channel to add to your marketing mix.
Featured Speakers
Gary Vaynerchuk
CEO
VaynerMedia
Gary Vaynerchuk builds businesses: Fresh out of college, he took his family wine business and grew it from a $3M to a $60M business in just five years. Now, he runs VaynerMedia; one of the world’s hottest social media-first digital agencies. Along the way, Gary became a prolific angel investor and venture capitalist, investing in companies including Facebook, Twitter, Tumblr, Uber, and Birchbox before co-founding VaynerRSE, a $25M investment fund. Gary was named to both Fortune and Crain’s 40 under 40 lists, has been profiled in the New York Times, Fortune and Inc. magazines, and is frequently sought to share his expertise on CNN, BloombergTV, CNBC, and many more.
CEO
VaynerMedia
Gary Vaynerchuk builds businesses: Fresh out of college, he took his family wine business and grew it from a $3M to a $60M business in just five years. Now, he runs VaynerMedia; one of the world’s hottest social media-first digital agencies. Along the way, Gary became a prolific angel investor and venture capitalist, investing in companies including Facebook, Twitter, Tumblr, Uber, and Birchbox before co-founding VaynerRSE, a $25M investment fund. Gary was named to both Fortune and Crain’s 40 under 40 lists, has been profiled in the New York Times, Fortune and Inc. magazines, and is frequently sought to share his expertise on CNN, BloombergTV, CNBC, and many more.
Ross Hollebon
Director, Content
USA Football
Director, Content
USA Football
Ross is the Director of Content for USA Football. With over 18 years of pro sports experience, he has led digital projects and content strategy for the Baltimore Ravens, Washington Redskins and Minnesota Wild; worked as a Bureau Producer for NFL Network and Account Manager for NFL.com in Los Angeles; and was a Real-Time Correspondent for MLBAM covering the Baltimore Orioles. His digital agency experience includes social media for Audi, and web/mobile projects for US Soccer, NFL International, the ATP and ISC.
Leslie Drate
Social Media
HP
Social Media
HP
Leslie manages the U.S. consumer social media program for printers and ink at HP. As a leader in social media for companies like Cisco and NVIDIA, her expertise spans from influencer marketing to data-driven paid media and content strategy. At HP, Leslie has multiplied the value of multi-million dollar digital spends through hyper-targeted data.
Laura Wilson
Director of Digital Engagement & Social Media
Georgetown
Director of Digital Engagement & Social Media
Georgetown
Laura is the Director of Digital Engagement & Social Media at Georgetown University. She has a track record for creating or improving successful social media programs for global brands such as Hilton Hotels & Resorts, ICF International and Cvent. At Georgetown Laura sets the university’s social media strategy including leading an award-winning first-person video documentary series “Georgetown Stories” which shares the lives of 11 undergraduate students.
Agenda: Social Media
Tues., Jan 17 | 11:30am EDT – 11:50am EDT
Insights from Gary Vaynerchuk
Gary Vaynerchuk
CEO, VaynerMedia
Don’t miss this entertaining interview with Gary Vaynerchuk where he’ll answer some of the most pertinent questions on the minds of digital marketers as we head into 2017. You’ll be sure to takeaway some solid tips to jump start your social and digital marketing strategies this year.
Tues., Jan 17 | 12:00pm EDT – 12:45pm EDT
Social Media Hypertargeting for Maximum ROI
Leslie Drate
Social Media, HP
Do you spend a lot of time crafting the perfect social media content for Facebook, Instagram or Twitter? Have you considered how many people in your target audience will see the post? Without the right paid social media targeting, your perfect post is like a tree falling in the forest. This presentation will demystify how data can work for your business and you’ll see real-life examples of how data will change what social media means to you.
After this session you’ll be able to:
- Add tags to your website so you can find your site visitors on Facebook and Twitter
- Discover the many data attributes available from platforms like Facebook and YouTube
- Send your customers messaging that relates to prior purchasing behavior
- Buy third-party data to reach customers you didn’t know you could reach
Tues., Jan 17 | 1:00pm EDT – 1:45pm EDT
Repurposing Content For Social Sharing
Ross Hollebon
Director, Content, USA Football
You’ve just nailed a promo video, photo shoot or your very first content marketing foray into animation. But these aren’t just an end product – they are a master library that can be sliced and diced into content that can be repurposed to use across different social media outlets to have the greatest impact and largest ROI for your content creation investment.
After this session you’ll be able to:
- Understand what content you can customize specifically for different social media outlets.
- Start down the path of creating your own “teaser” videos.
- Repurpose content (video or text) into segments that can drive engagement numbers and prove additional ROI for your content production.
Tues., Jan 17 | 2:00pm EDT – 2:45pm EDT
Micro-Storytelling: Leveraging Snapchat and Instagram Stories
Laura Wilson
Director of Digital Engagement & Social Media, Georgetown
With 10 billion video views per day Snapchat stole the scene when it comes to engaging with young consumers in 2016. However, Instagram’s launch of its “Stories” functionality—a direct hit to Snapchat—has left many marketers now questioning where to spend their time and budget. This session will address the differences between Snapchat and Instagram Stories and demonstrate how marketers can effectively leverage the unique features of each.
After this session you’ll be able to:
- Integrate Snapchat or Instagram Stories into your social strategy to drive business
- Determine the best platform for your brand to most effectively share micro-storytelling
- Create compelling Snapchat or Instagram Stories content regardless of industry
- Launch an effective on-demand geofilter campaign on Snapchat
2017 Global Partners
