Learning, Convenience & Value

Content Strategy for Results

Beyond a one-way conversation, engage presenters with questions making the content relevant to you.

Video Content to drive Retargeting

Connect with like-minded individuals facing similar opportunities and challenges. Make connections that empower your firm.

Optimizing Content for SEO

Access from the location of your choosing. Sessions are also recorded to be watched at the time of your choice.

Measuring your Content Marketing

Grow your companies digital strategy while also expanding your personal toolkit.

FocusOn features leading digital thought leaders who are excited to share their insight with you on the latest strategies, trends and best practices.
Featured Speakers
Rich Pearson
SVP Marketing and Categories
Upwork

Rich leads the marketing and categories teams at Upwork. Prior to joining Upwork, he led marketing and business development at Posterous through its acquisition by Twitter, and previously held senior marketing positions at Yahoo!, Attributor, Homestead, Segasoft, and Del Monte Foods.

Ashley Sasnett
VP of Digital, Social, and Mobile
MSLGROUP

Ashley Sasnett recently joined the MSLGROUP as the VP of Digital, Social, and Mobile. Prior to MSL, Ashley was the VP of Social Media Strategy for SunTrust Bank and responsible for the design and creation of the social media COE. She drove the social media presence, content, and messaging for the bank during rebranding and its strategic realignment as a purpose-driven organization. She was also responsible for social listening, ideation, content, crisis management, and analytics- at both the enterprise and the lines of business level.

Jim Bader
Senior Director of SEO
Vertical Measures

Jim has over 15 years of search engine optimization and Ecommerce. He has held a variety of SEO leadership positions, with agencies and managing successful in-house teams for companies including CVS Health and Choice Hotels International. Jim is very data driven and can often be found digging into web analytics to analyze performance to see what strategy is working and what can be improved. He is passionate about leading and developing high performing teams, and staying in step with search engine changes.

Speaker: TBA
Title: TBA
Brand: TBA
Agenda: Content Marketing
Tues, Jun 28 | 12:00am ET – 12:45am ET
Winning with Content: Developing a Content Strategy that Drives Bottom-Line Results

Rich Pearson
SVP Marketing and Categories, Upwork

Traditional marketing has been flipped on its head. Marketers know that today’s customers are much more savvy. They no longer listen to bullhorns and are skeptical of being oversold. Marketers know they must be successful in creating and distributing solid content that creates dialogue. Yet only 4 in 10 marketers have a documented content marketing strategy in place. As content marketing continues to grow, how can marketers create a winning strategy that turns into business results? At the end of this session, you will be able to:

  • Understand where most content marketers go wrong in content development
  • Develop a winning content marketing game plan
  • Create, develop and distribute results-driven content
Tues, Jun 28 | 2:00am ET – 2:45am ET
Capture Search Engine Real Estate With Optimized Content

Jim Bader
Senior Director of SEO, Vertical Measures

Important Fact: 93% of all buyers, online or in stores, use search engines prior to making a purchase, and 86% of searchers conduct non-branded queries. People want useful information and they want to find it fast. In order to take advantage of this with your website, you need to understand how content marketing optimization works and what falls flat. This is not a “build it and they will come” environment. At the end of this session, you will be able to:

  • List common optimization mistakes
  • Create and optimize the content your prospects are looking for
  • Understand the best types of content to create for search engines
  • Protect yourself against changes in the future
Tues, June 28 | 1:00pm ET – 1:45am ET
Building a retargeting pool with video content

Ashley Sasnett
VP of Digital, Social, and Mobile, MSLGROUP

Description Coming Soon!

Tues, June 28 | 3:00pm ET – 3:45am ET
Measuring Your Content Marketing Program

TBD
TBD

Description Coming Soon!

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