FocusOn:
Social Media
A Virtual Event

September 12, 2016

FocusOn: Social Media, this exciting four session event kicks off with our keynote speaker Gary Vaynerchuk who will answer some of the more pertinent questions on the minds of digital marketers today. Plus, our three other sessions will provide you with actionable tips on social media listening, Facebook Live and Snapchat.
Featured Speakers
Gary Vaynerchuk
CEO
VaynerMedia

Gary Vaynerchuk - VaynerMediaGary Vaynerchuk builds businesses: Fresh out of college, he took his family wine business and grew it from a $3M to a $60M business in just five years. Now, he runs VaynerMedia; one of the world’s hottest social media-first digital agencies. Along the way, Gary became a prolific angel investor and venture capitalist, investing in companies including Facebook, Twitter, Tumblr, Uber, and Birchbox before co-founding VaynerRSE, a $25M investment fund. Gary was named to both Fortune and Crain’s 40 under 40 lists in the past year, has been profiled in the New York Times, Fortune and Inc. magazines, and is frequently sought to share his expertise on CNN, BloombergTV, CNBC, and many more.

Christine B. Whittemore
Chief Simplifier
Simple Marketing Now LLC

Christine B. WhittemoreChristine B. Whittemore is chief simplifier of Simple Marketing Now LLC. She helps organizations get found online using inbound marketing, content marketing and social media. Christine has been immersed digitally since June 2006 when she launched her first blog, Flooring The Consumer. She also publishes the Content Talks Business Blog.

Carlos Gil
Head of Global Social Media
BMC Software

Carlos Gil - BMC SoftwareCarlos Gil is the Global Head of Social Media for BMC Software. Previously, he served as Senior Social Marketing Manager for LinkedIn. His proven track record includes leading consumer-facing digital and social media programs as Social Media Manager for Winn-Dixie, where he developed strategy and led the launch of all Winn-Dixie’s social channels, social listening, and blogger influencer program. A true digital native, Carlos maintains an active presence on Twitter, Snapchat, and YouTube in addition to speaking at industry conferences.

Josh Machiz
Director of Integrated Marketing
NASDAQ

Josh Machiz - NASDAQJosh Machiz is the Director of Integrated Marketing at NASDAQ where he’s responsible for managing all of the content for the NASDAQ social media properties, as well as experiential marketing and social media activations at NASDAQ MarketSite. Josh also oversees the IPO day social experiences and social advertising for new and established NASDAQ companies. Previously, Josh was the Chief Business Officer for Frucher LLC. He also serves as a board member of GMHC.

Agenda: Social Media
Mon., Sept 12 | 1:00pm EDT – 1:20pm EDT
Insights from Gary Vaynerchuk

Gary Vaynerchuk
CEO, VaynerMedia

Don’t miss this entertaining presentation with Gary Vaynerchuk where he’ll answer some of the most pertinent questions on the minds of digital marketers today. You’ll be sure to takeaway some solid tips to jump start your social and digital marketing strategies.

Mon., Sept 12 | 1:30pm EDT – 2:15pm EDT
Engage Your Followers with Facebook Live

Josh Machiz
Director of Integrated Marketing, NASDAQ

Facebook Live has taken the world by storm. From Chewbacca Mom to the House Democrats sit in. Facebook Live allows you to tell your story to your followers, customers, and prospects in a more personal and dynamic way. It’s the new TV and the time to jump in is now.

After this session you’ll be able to:

  • Produce broadcast quality original content on Facebook live
  • Develop compelling stories
  • Leverage partnerships to help gain new viewership
  • Target FB live content to the right audience
Mon., Sept 12 | 2:30pm EDT – 3:15pm EDT
A Social Media Listening Strategy to Build and Protect Your Brand

Christine B. Whittemore
Chief Simplifier, Simple Marketing Now LLC

Have you developed a strategy for listening online—not just looking at a few Tweets or Google alerts? If not, you’re missing out on valuable information to build and protect your brand. This presentation will show you how to create a listening strategy in order to identify what matters to your customers and prospects, be ready to respond to their needs, and have a ready source of meaningful content ideas for your business.

After this session you’ll be able to:

  • Find where your brand is being talked about on social networks
  • Identify relevant thought leaders to engage with
  • Know when to respond(and not respond) to negative comments
Mon., Sept 12 | 3:30pm EDT – 4:15pm EDT
SnapChat for Business

Carlos Gil
Head of Global Social Media, BMC Software

With more than 60% of smartphone users between the ages of 13-34 on Snapchat and over 8 billion daily video views, it’s safe to say that the platform is here to stay. If you haven’t jumped on board yet, we’ll get you up to speed on how to use Snapchat for your business.

After this session you’ll be able to:

  • Gain insight into the real-time storytelling trend on social media
  • Review tips and hacks to use Snapchat for your business
  • Leverage Snapchat’s on-demand geo-filters to gain more followers
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