FocusOn:
Linkedin
A Virtual Event

August 9, 2016

FocusOn Linkedin, Digital Summit’s virtual event, will provide attendees with a four part event on LinkedIn for Business where LinkedIn Expert, Viveka von Rosen will teach you how to expand your business on LinkedIn. Whether you’re a B2B or B2C company, you’ll discover critical information to build your profile, your company’s profile and attract new customers.
Featured Speaker
Viveka von Rosen
Founder
Linked Into Business

Viveka Von Rosen - Linked into BusinessViveka von Rosen is the author of LinkedIn Marketing: An Hour a Day, contributing “expert” to LinkedIn’s official “Sophisticated Marketer’s Guide” and is known internationally as the “LinkedIn Expert”. She is the CEO of Linked Into Business and co-founder of Linked Prospecting. Viveka has 32,000+ followers on LinkedIn and a network of over 42 million people on LinkedIn, and 86,000+ followers on Twitter. She has personally worked with executives at The New York Times, The Daily Beast, Bloomberg, Starwood Resorts, Oracle, Adaptive Insights, AON, Western Union and several other Fortune 500 Companies. Both LinkedIn Corp. and Forbes have listed her as a top social media influencer, and she has been cited in Forbes, Money Magazine, Simple Living, Ragan, CNN, Mashable, The Miami Herald, Social Media Today and The Social Media Examiner.

Agenda: Linkedin
Tues, August 9th | 12:00pm EST – 12:45pm EST
Creating the Perfect Profile to Maximize Branding and Findability

In this first session of the day, we’ll cover the importance of LinkedIn and the potential for ROI. You’ll learn how to set-up your LinkedIn profile in a way that’s consistent with your brand and use the settings to protect yourself.

At the end of this presentation, you’ll be able to:

  • Understand LinkedIn ROI and the cost of inaction
  • Create your LinkedIn settings in order to protect yourself
  • Optimize your profile on LinkedIn
Tues, August 9th | 1:00pm EST – 1:45pm EST
Connect and Network with Potential Customers

Now that you have the perfect profile, it’s time to reach out and find the right prospects. This is harder than it may seem. Find out the best ways to use LinkedIn tools to find and connect with potential customers within the rules of LinkedIn. Plus, you’ll discover the best way to share relevant content with your audience.

At the end of this presentation, you’ll be able to:

  • Efficiently search and find prospects on LinkedIn
  • Implement best practices for reaching out and connecting
  • Expand the reach of your marketing assets by sharing relevant and targeted content
Tues, August 9th | 2:00pm EST – 2:45pm EST
Remain Top of Mind and Take Engagement to the Next Level

In this session, you learn how to use the tools LinkedIn offers to expand your network and remain top of mind. Don’t overlook the value of tagging, updates, group engagement and more.

At the end of this presentation, you’ll be able to:

  • Manage your LinkedIn activity
  • Keep your time on LinkedIn directed, focused and strategic
Tues, August 9th | 3:00pm EST – 3:45pm EST
Create Your Company Page and Build Your Business

Now that you’ve set yourself up for social selling, it’s time to focus on your company page. This session will cover creating company pages, converting copy, updates, mentions and notifications, LinkedIn sponsored updates, and more.

At the end of this presentation, you’ll be able to:

  • Develop an effective company page
  • Use group strategies to your advantage
  • Take advantage of third party apps for better engagement
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