Email Marketing
A Virtual Event

October 25, 2016

Don’t miss FocusOn: Email, Digital Summit’s virtual event where you’ll gain insights on the state of email marketing today, and what you need to do to improve your email programs’ effectiveness. We’ll also cover, how to use email to attract new customers and build lasting relationships, modern email design, and much more.
Featured Speakers
Karen Talavera
President & Founder
Synchronicity Marketing

Karen TalaveraKaren is an industry-leading email marketing expert, strategist, and consultant. She’s a sought-after speaker and professional educator with 20 years’ experience in data-driven digital marketing.

Brandee Johnson
LimeLight Marketing

Brandee JohnsonBrandee is the owner and founder of LimeLight Marketing, a digital marketing firm specializing in Inbound Marketing. Brandee has worked for leading brands in national and global corporations include Deluxe Corporation and LEGO. Her experience ranges across operations, sales, and marketing. She has implemented and integrated a variety of marketing and IT systems including marketing automation, CRM and e-commerce. Brandee speaks on multiple areas of digital marketing and was featured as a cover story for Chief Marketer magazine.

Sean Shoffstall
Americas General Manager & Vice President, Marketing
Mapp Digital

sean-shoffstallSean is a well-known and successful digital marketing entrepreneur, technology innovator and marketing strategist. Sean joined Mapp Digital (formerly BlueHornet) in July 2016 through the acquisition of Teradata’s Marketing Applications business where he served as vice president, global marketing & consulting services. Previously, he served as Teradata’s vice president, innovation and strategy. Sean was also chief operating officer and partner at Ozone Online, a full-service digital marketing agency acquired by Teradata in May 2014. In 2001, Sean co-founded and served as chief technology officer for, a developer of patient management software for audiologists. Other work experience includes running global analytics for Autodesk.

Chad White
Research Director

Chad WhiteChad is the Research Director at Litmus and author of Email Marketing Rules and thousands of posts and articles about email marketing. A former journalist, he has spent more than a decade researching email trends and best practices at the Direct Marketing Association, Responsys, Salesforce, and in his current role.

Michael Barber

Michael BarberMichael Barber is the founder of barber&hewitt, For over a decade, his teams have consulted with a broad range of clients including Kroger, Kraft Foods, Right Guard, Purex, UBISOFT, Fremantle Media, Swingline, and Henkel. This work has been awarded numerous industry accolades, but more importantly has driven successes including the most effective and cost-efficient campaign in the history of a company, a 160x return on ad spend, and 10 million earned media impressions within the first month of a new product launch.

Agenda: Social Media
Tues., Oct 25 | 11:30am EDT – 12:15pm EDT
Crafting Lasting Relationships with Email: Successful Email Marketing Looks More Like a Conversation

Karen Talavera

Are you still “blasting” away at your email list? You know there’s more you can and should do with email, but how do you transition from “batch-and-blast” to “dialog” marketing? Create engaging campaigns that build lasting relationships and brand loyalty? And leverage marketing automation to do it? This session will illuminate a mindset and process for developing winning email programs that convert, while offering specific tactics for creating messages that are diverse, relevant, and reflect a true understanding of your subscribers.

After this session you’ll be able to:

  • Understand all the essential campaign types that should be part of your email program
  • Create a concept for an email dialog campaign or conversation
  • Use marketing automation to nurture prospects to customers and grow relationships
Tues., Oct 25 | 1:30pm EDT – 2:15pm EDT
Email As Part of An Effective Inbound Marketing Strategy

Brandee Johnson
President, LimeLight Marketing

Inbound marketing is focused on creating engaging and relevant online content to attract a target audience and nurture them into sales-ready leads. Email marketing is a key component of the inbound methodology, which is particularly effective at mid and lower funnel marketing. Learn how email marketing fits into the inbound marketing approach and how you can use this strategy to grow your business.

After this session you’ll be able to:

  • Attract new business with an inbound marketing methodology
  • Power an inbound marketing program with email marketing
  • Nurture leads with automation email marketing
Tues., Oct 25 | 12:30pm EDT – 1:15pm EDT
Tips for Designing Modern Emails

Michael Barber
Founder, barber&hewitt

It’s time to take a hard look at your email design and ask yourself if you’re really catering to the current email habits of your customers. The reality is, most companies are not considering how emails are viewed by their prospects and clients which wastes valuable time and resources. While mobile dominates our email open patterns, many people are not still designing for mobile. This presentation will walk you through design elements that will make it easier for your customers to consume and react to the information you’re sending them. We’ll also talk about where to find email design inspiration, and how to test your newly designed emails.

After this session you’ll be able to:

  • Understand why your emails need redesigning
  • Design modern emails and email templates
  • Use tools to test and review your new email templates
Tues., Oct 25 | 2:30pm EDT – 3:15pm EDT
The State of Email: Insights on Design, Production, & Salaries

Chad White
Research Director, Litmus

To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 900 marketers worldwide. Those extensive results powered our State of Email research series that included reports focused on Design, Production, and Salaries and Jobs in the US. In this session, Litmus Research Director Chad White will share the most interesting and actionable insights from that research series.

After this session you’ll be able to:

  • Create more compelling envelope content
  • Embrace mobile-friendliness with an eye on production efficiency
  • Improve the effectiveness of your email designs
  • Use tools to strengthen your workflow
  • Understand salary trends to pay attention to
Tues., Oct 25 | 3:30pm EDT – 4:15pm EDT
Going Beyond Hello, Connect with Segmentation

Sean Shoffstall
Americas General Manager & Vice President, Marketing, Mapp Digital

Conversations start with hello, but relationships are built on learning, listening and connecting. To have highly effective campaigns you have to take the same approach. This session will go over how a proper segmentation and targeting plan can help drive better engagement and also insight into how the data feedback loop can help you deliver better, more personalized content.

After this session you’ll be able to:

  • Understand the importance of implicit data in addition to the explicit
  • Integrate other channels and interactions into your consumer connection
  • Use data wisely and not become a stalker
2016 Global Partners